Our PPC Management

What is PPC?

The two main ways of getting online traffic are through the practice of SEO (Search Engine Optimization) or PPC. 

PPC (Pay-Per-Click) advertising is a type of digital online advertising where advertisers create ads and pay a platform each time someone clicks on one of their ads. When people search for things online or browse websites, they might see these adverts displayed on the page, either as lines of text, or images. The goal is to drive traffic to the advertiser’s website and potentially convert them into customers. Advertisers bid on specific keywords or demographics to reach their target audience, and generally, the more they bid, the higher their ads will be displayed on the page. Other factors such as how much it is clicked on, ad relevancy and the landing page the person is directed to also make ads more competitive in their chosen spaces. This is where an experienced marketer in the PPC industry can help give a competitive advantage.

Why should you consider PPC for your business?

Firstly, PPC advertising is highly targeted, which means you can reach the exact audience you want to target with your ads. You can choose specific keywords, demographics, and even geographic locations (such as choosing to show only ads in Sutton Coldfield) to ensure your ads are seen by the people who are most likely to be interested in what you have to offer.

Secondly, PPC advertising can be incredibly cost-effective. Unlike traditional advertising methods, you only pay when someone clicks on your ad. This means you can easily control your advertising spend and ensure you’re only paying for results. We make sure that we are always providing a return on investment.

Thirdly, PPC advertising can help you reach new customers quickly. When people search for products or services online, they are actively looking for what you have to offer. By placing your ads in front of these potential customers, you can drive high-quality traffic to your website and potentially convert them into paying customers.

Finally, PPC advertising provides valuable data and insights into your advertising campaigns. By analyzing the data and metrics provided by your PPC campaigns, you can gain valuable insights into your target audience, the effectiveness of your ads, and areas where you can improve your advertising efforts. We track your adverts using Google Analytics and AdWords conversion tracking to make sure we know what channels, and adverts are the most effective.

In conclusion, PPC advertising is a powerful and effective way to promote your business and reach new customers. By taking advantage of this powerful advertising tool, you can increase your brand awareness, drive traffic to your website, and ultimately grow your business.

Why choose New Hall Valley Marketing for your PPC management?

Choosing the right PPC management company is crucial for the success of your PPC advertising campaigns. Here are just a few reasons why you should choose our business for all your PPC management needs:

Firstly, we have over 10 years of experience in PPC advertising and have helped numerous businesses achieve their advertising goals. We have provided advertising services to growing eCommerce brands, one, in particular, was spending around £250k/year on Google Adwords alone.  We have a team of experts who stay up to date with the latest trends and technologies in PPC advertising, ensuring that your campaigns are always optimized for maximum results.

Secondly, we offer a personalized approach to PPC management. We understand that every business is unique and has different advertising goals. That’s why we work closely with our clients to understand their needs and develop customized PPC campaigns that are tailored to their specific goals and budget. Our team will be able to discuss PPC strategies with you that best fits the goals you are trying to achieve. This can be more sales, more leads or even more store visits.

Thirdly, we are committed to transparency and communication. We provide our clients with monthly detailed reports and analytics that show the performance of their PPC campaigns, and we are always available to answer any questions or concerns you may have. You will be able to contact us at any time, via email, phone or WhatsApp message.

Fourthly, we offer competitive pricing and provide our clients with the best value for their money. We understand that advertising budgets can be tight, and we work hard to ensure that our clients get the most out of their advertising spend.  We can discuss your requirements further in a call, and scale up and down depending on your business situation.

We here at New Hall Valley Marketing are passionate about helping businesses succeed. We take pride in seeing our clients’ businesses grow and thrive, and we are committed to doing everything we can to help them achieve their advertising goals.

In conclusion, choosing our business as your PPC management company is the best decision you can make for the success of your PPC advertising campaigns. We have over 10 experience in the PPC industry working with some big eCommerce brands.

We have the expertise, and commitment to help you achieve your advertising goals and grow your business. Let us help you take your business to the next level with our customized, results-driven PPC management services.

We have experience in PPC Management on the following platforms: Google Adwords, Facebook Ads & Bing Ads.

Google AdWords is a PPC advertising platform run by Google that allows advertisers to display their ads on Google’s search engine results pages and other websites in the Google Display Network. Advertisers bid on keywords that are relevant to their business and create ads that will appear when someone searches for those keywords. We have many years of experience running adverts for thousands of keywords, this experience has allowed us to get an in-depth understanding of Google’s ‘Quality Score’ allowing us to get the most out of ad campaigns. We have huge experience in not online text link ads, but also remarketing on the Google display network. Google Shopping is also something we have seen a massive return on investments, by using smart bidding strategies and extremely optimized product data feeds. Google generally is the preferred option as it dominates the market share of searches at over 80% in the UK.

Bing Ads is a similar platform to Google AdWords, but it is run by Microsoft and displays ads on the Bing search engine and other websites in the Microsoft Audience Network. The ad share is greatly lower than that of Google, however, it is slowly rising over the last few years and is getting closer to 10% volume of searches in the UK. Bing’s investments in the use of AI(Artifical Intelligence) should see its marketing share even further rise in the coming years.

Facebook Ads is a PPC advertising platform run by Facebook that allows advertisers to display their ads on Facebook and its partner websites. Advertisers can target specific demographics, email lists, interests, and behaviours to reach their desired audience.